RetailNext
The In-Store Analytics Leader.
Overview
RetailNext is a comprehensive in-store analytics platform that uses data from video cameras, Wi-Fi, and other sensors to help retailers understand the shopper journey. While its primary focus is on traffic, dwell times, and path analysis, it also integrates with POS systems to link shopper behavior to transaction data, enabling analysis of conversion rates and, by extension, the contents of shopping baskets.
✨ Key Features
- Shopper Traffic Counting
- Shopper Journey and Heat Mapping
- POS Integration and Sales Conversion Analysis
- Staffing Optimization
- Audience Demographics (via Wi-Fi)
- Full-path analysis
🎯 Key Differentiators
- Comprehensive platform combining multiple data sources (video, Wi-Fi, POS).
- Advanced AI-powered analytics for shopper behavior.
- Scalable solution for large, global retail chains.
Unique Value: Provides brick-and-mortar retailers with the same level of deep customer behavior analytics that e-commerce sites have, by tracking the complete in-store shopper journey.
🎯 Use Cases (5)
✅ Best For
- Analyzing how different shopper paths through the store impact conversion rates and basket size.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Online-only retailers.
- Businesses looking for deep, standalone transactional basket analysis without the in-store behavior component.
🏆 Alternatives
Offers a much richer dataset on pre-purchase behavior within the physical store compared to tools that only analyze the final transaction data.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Available tier)
🔒 Compliance & Security
💰 Pricing
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