Meta for Nonprofits
Tools to help you raise funds, reach new supporters, and tell your story.
Overview
Meta for Nonprofits offers a suite of tools designed to help charitable organizations leverage the vast reach of Meta's platforms (Facebook, Instagram, Messenger, WhatsApp). This includes fundraising tools like donation buttons and fundraisers, which are fee-free for nonprofits, as well as access to powerful advertising tools to target specific audiences, raise awareness, and drive actions like donations or volunteer sign-ups.
✨ Key Features
- Facebook and Instagram fundraising tools (Donation buttons, fundraisers)
- No payment processing fees for donations to nonprofits
- Advanced advertising platform with detailed audience targeting
- Ability to add a donate button to Page headers and posts
- Insights and analytics to track performance
- Community building tools like Groups
🎯 Key Differentiators
- Unparalleled audience targeting capabilities based on demographics, interests, and behaviors
- Integrated, fee-free fundraising tools
- Massive user base across multiple platforms (Facebook, Instagram)
Unique Value: Provides nonprofits with direct access to one of the world's largest and most engaged audiences, combined with powerful, fee-free fundraising tools and sophisticated advertising capabilities.
🎯 Use Cases (5)
✅ Best For
- Successfully funding projects through Facebook Fundraisers
- Acquiring new donors through targeted advertising
- Building highly engaged online communities
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Nonprofits without a social media presence or strategy
- Organizations seeking grants of free ad credits (Meta does not have a general ad grant program like Google)
- Deep CRM-style donor management (data provided is limited)
🏆 Alternatives
While other platforms offer advertising, Meta's combination of detailed targeting, massive user scale, and integrated fundraising tools is unique.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Large Advertisers tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Fundraising tools are free to use for eligible nonprofits (no platform fees). Advertising is pay-per-campaign.
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