Google Ad Grants
Raise awareness, attract donors, and recruit new volunteers using Google search ads.
Overview
Google Ad Grants is a program that provides free Google Ads advertising to eligible nonprofit organizations. The program is designed to help nonprofits raise awareness, attract donors, recruit volunteers, and advocate for their cause by showing their message to people searching on Google. Qualifying nonprofits receive up to $10,000 USD of in-kind advertising credit each month.
✨ Key Features
- Up to $10,000 USD per month in-kind advertising on Google Search
- Text-based search ads
- Keyword, location, and language targeting
- Conversion tracking to measure impact
- Integration with Google Analytics
🎯 Key Differentiators
- Largest grant value for search advertising
- Access to the world's largest search engine audience
Unique Value: Provides nonprofits with significant, free advertising budget on the world's most popular search engine to reach potential supporters at the exact moment they are searching for relevant causes.
🎯 Use Cases (5)
✅ Best For
- Increasing online donations
- Driving petition signatures
- Generating volunteer sign-ups
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Display, Shopping, or Video advertising (only Search ads are permitted)
- Remarketing campaigns
- Advertising to a very niche audience with low search volume
🏆 Alternatives
Offers a much larger monthly ad credit compared to other grant programs, though it is restricted to search ads only.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (N/A tier)
🔒 Compliance & Security
💰 Pricing
Free tier: Provides $10,000/month in-kind advertising credit. This is not a cash grant.
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