X Ads (formerly Twitter Ads)
Reach your customers. And the world.
Overview
X Ads allows advertisers to promote their brand, products, or services to the global audience on the X platform. It's known for its real-time, conversational nature, making it suitable for driving conversations, promoting events, and connecting with what's happening in the world.
✨ Key Features
- Promoted Ads
- Follower Ads
- X Amplify (Pre-roll ads)
- X Takeover
- Keyword Targeting
- Interest and Follower Look-alike Targeting
- Conversation Targeting
🎯 Key Differentiators
- Real-time, conversational nature of the platform.
- Ability to target based on keywords and conversations.
- Influential user base in media, tech, and politics.
Unique Value: Connect with what's happening in the world and influence the conversation by reaching an engaged audience in real time.
🎯 Use Cases (5)
✅ Best For
- Engaging with audiences during live events like sports or conferences.
- Driving conversations for brands in the tech, news, and entertainment industries.
- Promoting content and driving traffic to articles and blog posts.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Highly visual product marketing (Pinterest or Instagram may be better).
- Brands seeking deep demographic targeting (Facebook is more robust).
🏆 Alternatives
Offers unique targeting based on real-time conversations and keywords, which is distinct from the demographic or professional targeting of other platforms.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Dedicated Support (Available for large advertisers tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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