Optimizely Feature Flags
Deploy features faster with full control and data you trust.
Overview
Optimizely Feature Flags, part of the Optimizely Digital Experience Platform, is a feature flagging and experimentation platform that allows teams to deploy code behind feature flags, run A/B tests, and roll out or roll back features immediately. It is designed to work across the entire stack, from frontend to backend, and supports a wide range of SDKs.
✨ Key Features
- Feature Flagging
- A/B Testing
- Targeted Rollouts
- Remote Configuration
- Multi-environment support
- Stats Engine for experiment analysis
🎯 Key Differentiators
- Deep integration with a broader digital experience and experimentation platform.
- Powerful statistical engine for A/B testing.
- Strong offering for both product development and marketing teams.
Unique Value: Enables teams to not only control feature releases but also to experiment and personalize experiences to drive business outcomes.
🎯 Use Cases (5)
✅ Best For
- Running statistically significant A/B tests on new features.
- Safely rolling out features to targeted audiences.
- Decoupling code deployment from feature releases to increase development velocity.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Organizations that need a standalone, lightweight feature flagging tool without the broader experimentation and personalization capabilities.
🏆 Alternatives
Offers a more comprehensive solution for teams that want to go beyond simple feature toggling and embrace a culture of experimentation.
💻 Platforms
✅ Offline Mode Available
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Varies by plan tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Free feature flagging plan with limitations on concurrent experiments.
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