NielsenIQ
Delivering the Full View.
Overview
NielsenIQ is a leading provider of consumer and retail measurement data and analytics. They offer a wide range of solutions that help CPG companies and retailers understand consumer behavior, measure market performance, and identify growth opportunities. Their services include market measurement, consumer research, and advanced analytics, which can be leveraged for in-depth market basket analysis.
✨ Key Features
- Retail Measurement Data
- Consumer Panel Data
- Advanced Analytics and Modeling
- Assortment and Price Optimization
- Innovation and New Product Launch Support
🎯 Key Differentiators
- Breadth and depth of data.
- Global footprint.
- Long-standing reputation and industry expertise.
Unique Value: Provides a comprehensive and trusted view of consumer behavior and market trends.
🎯 Use Cases (4)
✅ Best For
- Used by the vast majority of CPG companies and retailers globally.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Small businesses that may not have the budget for large-scale market research.
🏆 Alternatives
Offers a more extensive global data footprint compared to some regional competitors.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Phone Support
- ✓ Dedicated Support (Dedicated client service teams tier)
🔒 Compliance & Security
💰 Pricing
Free tier: NA
📊 Market Info
Customers: Thousands
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