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📁 Marketing Analytics
📋 Marketing Mix Modeling
🔧 Mutinex

Mutinex

The Marketing Investment Analytics Platform.

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Overview

Mutinex provides an analytics platform, GrowthOS, that helps businesses measure the return on investment of their marketing spend. It uses econometric modeling to analyze various marketing channels and provide insights for budget optimization and strategic planning. The platform is designed to deliver clear, actionable recommendations to drive marketing effectiveness.

✨ Key Features

  • Marketing Mix Modeling (MMM)
  • Investment optimization
  • Scenario planning
  • ROI analysis
  • Data integration

🎯 Key Differentiators

  • Focus on turning analytics into actionable investment decisions
  • Strong security and compliance certifications (ISO 27001)
  • Proprietary modeling engine

Unique Value: Provides a clear, data-backed way for marketers to prove and improve the value of their investments.

🎯 Use Cases (4)

Marketing budget allocation Measuring channel effectiveness Strategic marketing planning Forecasting business outcomes

✅ Best For

  • Optimizing media mix for large enterprises
  • Guiding investment decisions for growth

💡 Check With Vendor

Verify these considerations match your specific requirements:

  • Granular user-level attribution
  • Real-time campaign optimization

🏆 Alternatives

Recast Nielsen Ekimetrics

Positions itself as a more comprehensive and decision-oriented platform than pure modeling tools, focusing on the 'so what' of the data.

💻 Platforms

Web API

🔌 Integrations

Google Analytics Meta (Facebook) Ads Google Ads The Trade Desk API

🛟 Support Options

  • ✓ Email Support
  • ✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ SOC 2 ✓ GDPR ✓ ISO 27001 ✓ SSO ✓ SOC 2 Type II ✓ ISO 27001

💰 Pricing

Contact for pricing
Visit Mutinex Website →

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