Meltwater
The Leader in Media, Social, and Consumer Intelligence.
Overview
Meltwater is a global leader in media and social intelligence. Its platform provides a suite of tools for PR, communications, and marketing teams to monitor online conversations, track brand mentions, analyze trends, and engage with influencers. While a broad media intelligence tool, its powerful search and monitoring capabilities can be effectively used for Analyst Relations to track analyst publications, social media activity, and media quotes, making it a valuable tool for AR intelligence gathering.
✨ Key Features
- Global Media Monitoring
- Social Media Listening
- Influencer Identification & Management
- Consumer Intelligence
- Real-time Analytics Dashboards
- Press Release Distribution
- API Access
🎯 Key Differentiators
- Extensive global data sources for media monitoring
- Strong focus on AI-driven insights and analytics
- Acquisition of Klear enhances influencer marketing capabilities
- User-friendly interface for complex data analysis
Unique Value: Provides a unified view of media, social, and consumer intelligence, enabling organizations to make data-driven decisions across their PR and marketing functions.
🎯 Use Cases (5)
✅ Best For
- Comprehensive brand monitoring across global media
- Social media listening for sentiment analysis
- Identifying relevant journalists for media outreach
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Teams needing a dedicated AR workflow management tool (e.g., for managing report submissions, detailed interaction logging)
- Users looking for a simple, low-cost monitoring solution
🏆 Alternatives
While not a specialized AR tool, Meltwater's monitoring capabilities are often more comprehensive than those included in AR-specific platforms, making it a strong complementary tool for intelligence gathering. Compared to Cision, it has a stronger historical focus on media monitoring and social listening.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (All tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
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