Measured
The single source of truth for media incrementality.
Overview
Measured offers a media incrementality measurement platform that helps brands understand the true contribution of their advertising spend. Instead of relying solely on a single methodology, Measured triangulates results from marketing mix modeling, conversion lift studies, and other experiments. This approach provides a more robust and reliable source of truth for making budget allocation decisions, especially for D2C and e-commerce brands.
✨ Key Features
- Incrementality measurement
- Marketing Mix Modeling (MMM)
- Conversion lift studies (geo-testing, etc.)
- Data triangulation
- Portfolio-based reporting
🎯 Key Differentiators
- Triangulation of multiple measurement methodologies (MMM, lift tests)
- Focus on incrementality, not just correlation or attribution
- Strong expertise in the D2C and e-commerce space
Unique Value: Delivers a reliable, defensible source of truth for media performance by triangulating insights from MMM, lift studies, and other experiments.
🎯 Use Cases (4)
✅ Best For
- Media optimization for D2C and e-commerce companies
- Understanding the value of upper-funnel channels like TikTok
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Companies with very limited ad spend
- B2B businesses with long sales cycles
🏆 Alternatives
Provides a more holistic and robust measurement solution than tools that rely on a single methodology, be it pure MMM or pure attribution.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
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