Google Search Console
Improve your performance on Google Search.
Overview
Google Search Console (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site. It provides a wealth of information about a site's organic search performance, including which queries bring users to the site, indexing status, mobile usability, and other technical issues. It is an essential tool for any nonprofit serious about SEO.
✨ Key Features
- Search Performance Reports (Queries, Clicks, Impressions, CTR)
- Index Coverage Status
- URL Inspection Tool
- Sitemap Submission
- Mobile Usability Reports
- Core Web Vitals Reports
🎯 Key Differentiators
- Provides data directly from Google, the world's largest search engine.
- Essential for diagnosing technical and indexing issues.
- Completely free and integrates with Google Analytics.
Unique Value: Provides nonprofits with direct, actionable insights from Google on how their site is performing in search, allowing them to identify opportunities and fix issues that are hindering their visibility, all for free.
🎯 Use Cases (5)
✅ Best For
- Finding 'low-hanging fruit' keywords where you rank on page 2 and could improve.
- Ensuring new pages are properly indexed by Google.
- Resolving technical errors that are harming your search performance.
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Users who need to analyze competitor websites (Search Console only provides data for sites you own).
🏆 Alternatives
There is no real alternative for getting this level of data directly from Google. It is a must-have tool for any website.
💻 Platforms
🔌 Integrations
🔒 Compliance & Security
💰 Pricing
Free tier: The tool is completely free to use.
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