FreeWheel

Connecting the entire industry in a single platform, making it easier than ever to buy and sell advertising.

Overview

FreeWheel provides a full suite of advertising technology solutions for the digital video advertising industry. Its flagship product, the Monetization Rights Management (MRM) platform, enables publishers and content providers to manage ad inventory, execute ad campaigns, and analyze performance. FreeWheel is heavily focused on the convergence of linear TV and digital video, offering solutions for dynamic ad insertion in both live and VOD content across all screens.

✨ Key Features

Monetization Rights Management (MRM)
Dynamic Ad Insertion for Linear and Digital Video
Unified Ad Decisioning Across All Screens
Programmatic Trading (FreeWheel Markets)
Advanced Forecasting and Yield Management
Cross-platform Campaign Management (Strata)
Audience Targeting and Segmentation

🎯 Key Differentiators

Deep expertise and focus on the premium TV and video ecosystem
Strong relationships with major broadcasters and MVPDs
Unified platform for both linear and digital advertising
Owned by Comcast, providing unique data and inventory access

Unique Value: Provides a unified and sophisticated solution for media companies to manage and monetize their entire video portfolio, from linear TV to streaming, with a focus on maximizing value and maintaining control.

🎯 Use Cases (4)

Managing ad sales and operations for broadcast and cable networks Monetizing premium video content across CTV, desktop, and mobile Executing complex, cross-platform advertising campaigns Unifying ad management for both linear TV and digital streaming

            ✅ Best For
            Powering ad insertion for major sporting events on streaming platforms
Managing ad rights and revenue allocation for syndicated content
Enabling addressable advertising in linear TV environments

        

💡 Check With Vendor

Verify these considerations match your specific requirements:

Small to medium-sized publishers with no TV or premium video inventory
Businesses looking for a self-service, low-cost ad server

🏆 Alternatives

Google Ad Manager Magnite Imagine Communications

Offers deeper capabilities for traditional TV advertising and rights management compared to digital-first platforms.

💻 Platforms

Web API CTV Set-top Box

🔌 Integrations

Comcast Technology Solutions Zype Adobe Audience Manager Nowtilus (Serverside.ai) Brightcove Various DSPs and data partners

🛟 Support Options

✓ Email Support
✓ Phone Support
✓ Dedicated Support (Enterprise tier)

🔒 Compliance & Security

✓ GDPR ✓ SSO ✓ GDPR ✓ CCPA

💰 Pricing

Contact for pricing

Visit FreeWheel Website →