Demandbase
The Smarter GTM™ Platform for B2B.
Overview
Demandbase One is a comprehensive go-to-market platform designed for B2B companies. It combines the best of Account-Based Marketing (ABM), advertising, sales intelligence, and data. The platform helps marketing and sales teams identify and prioritize target accounts, engage them across multiple channels with personalized messages, and measure the impact on revenue. By providing a single source of truth for account intelligence, Demandbase aims to eliminate silos and orchestrate a smarter GTM motion.
✨ Key Features
- Account Identification & Scoring
- B2B Advertising
- Sales Intelligence & Alerts
- Website Personalization
- Marketing Automation
- Data & List Management
- Attribution & Analytics
- Predictive Intent
🎯 Key Differentiators
- All-in-one platform combining data, advertising, and sales intelligence
- Strong capabilities in B2B advertising and website personalization
- Acquisition of Engagio, InsideView, and DemandMatrix expanded its feature set significantly
Unique Value: Provides a single, unified platform for all ABM needs, from data and intelligence to multi-channel engagement and measurement.
🎯 Use Cases (6)
✅ Best For
- Enterprise-level multi-channel ABM execution
- Sales and marketing alignment around a unified account view
- Targeted display and social advertising
💡 Check With Vendor
Verify these considerations match your specific requirements:
- Very small businesses with limited budgets
- Companies with a primary B2C focus
🏆 Alternatives
Offers a more comprehensive, all-in-one solution compared to point solutions, integrating its own data cloud and advertising platform.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Phone Support
- ✓ Dedicated Support (Professional and Enterprise tier)
🔒 Compliance & Security
💰 Pricing
Free tier: N/A
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