Audiense
Audience Intelligence & Community Management
Overview
Audiense provides a comprehensive suite of tools for audience intelligence and social media marketing. It allows users to create detailed audience segments based on demographics, interests, and social connections. The platform also offers social listening capabilities to monitor conversations and identify trends, as well as tools for influencer marketing and targeted advertising.
✨ Key Features
- Audience Segmentation
- Social Listening
- Influencer Identification
- Personality Insights (powered by IBM Watson)
- Twitter Marketing
- Chatbot Builder
🎯 Key Differentiators
- Deep audience segmentation capabilities.
- Integration with IBM Watson for personality insights.
- Strong focus on Twitter analytics.
Unique Value: Go beyond demographics to understand the personalities, values, and needs of your audience.
🎯 Use Cases (5)
✅ Best For
- Creating highly targeted Twitter ad campaigns
- Identifying micro-influencers within a specific niche
- Understanding the psychographics of a customer base
💡 Check With Vendor
Verify these considerations match your specific requirements:
- General social media scheduling
- In-depth brand mention monitoring across the entire web
🏆 Alternatives
Offers more in-depth psychographic analysis compared to many competitors.
💻 Platforms
🔌 Integrations
🛟 Support Options
- ✓ Email Support
- ✓ Live Chat
- ✓ Dedicated Support (Enterprise tier)
🔒 Compliance & Security
💰 Pricing
✓ 14-day free trial
Free tier: Limited features and audience size
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